Before transitioning to Customer Support, Ms. Hawthorne served as Director Strategic Execution Technology and played a central role in developing and executing on JetBlue’s IT strategy and vision. She also spearheaded the launch and implementation of JetBlue’s Barclaycard MasterCard partnership, the international expansion of the co-branded card suite, and other marketing partnerships as Manager TrueBlue Partnerships. Prior to joining JetBlue in 2017, she served in Customer Experience, Loyalty, and Marketing roles at American Airlines, E*TRADE Financial, and HBO, with a focus on repeat interactions with key customers.
In 2018 after the birth of her first son, she realized there was a gap in resources available to help corporate moms remain in corporate and founded The Savvy Working Mom (SWM). SWM is a lifestyle strategy company dedicated to providing working mothers the tools they need to advance their careers without sacrificing themselves or their families.
Ms. Hawthorne holds a Master’s Degree in Business Administration from Babson College and Bachelor’s Degrees in International Business from Northeastern University and Ecole supérieure de Commerce de Reims. She is fluent in Spanish and is certified by the Balanced Scorecard Institute and in Agile Leadership from Scrum Alliance. In addition to her commitment to strengthen and evolve the JetBlue customer and crewmember experience through technology, she is deeply passionate about supporting and uplifting women, especially mothers in the workplace.