Mina Alaghband is a Partner in McKinsey’s Technology, Media and Telecom Practice where she leads transformations in B2B and B2G businesses.. In particular, Mina focuses Strategy, customer analytics, and go-to-market design for Sales and Customer Success. She has ~10 years’ experience specializing in B2B/ B2G GTM at McKinsey and also as an executive at several fast growing B2B SaaS businesses.
Recent McKinsey Experience
Transforming the strategy and end-to-end go-to-market structure for $35B B2B TMT including setting 5-year strategy, sizing opportunity by market segment and contract vehicle, designing target sales plays to meet market demand, designing and implementing top accounts program, and implementing inside sales and customer success groups. Partnered with clients to shift growth rate from 0% YoY to 9% YoY over 2.5 years
Transforming the GTM strategy and structure, including a redesign of sales operations and Customer Success, for a software/cloud company; targeting 5+% net retention growth along with ~8% improvement in sales efficiency
Redesigning the Post Sales orchestration of a Transition SaaS business, incl customer strategy, segmentation, role design, organizational design, and funding model, achieving +5% net retention on customer base and ~$200M impact
Building churn propensity and next product to buy models for SaaS company focused on SMB market, leveraging machine learning model to achieve ~72% predictive power for churn
Developing a new GTM architecture for a multi-billion B2B group of a US Telecom player, including development of new segmentation, sales coverage model, churn and SMB motions, targeting ~3% revenue uplift.
Prior to McKinsey, Mina was the VP Customer Success at Figure 8 and the Head of Sales Strategy and Excellence at Box. Mina also started her career as an analyst at McKinsey and an investor at Soros Private Equity, where she focused on telecom and technology infrastructure.
Mina graduated from Yale with a BA-Hons in History and MA-Hons in Military History. She also graduated from Stanford Graduate School of Business with an MBA and an MS in Technology